DataFeed Marketing

DataFeed Marketing is the process of submitting & listing your products on the Comparison Shopping sites. By listing your product along with the price and other product information – you get listed in front of thousands of customers looking for the item you are selling

By leveraging the large amount of shoppers that visit Comparison Shopping Engines (ie. Shopping.com, Shopzilla, Pricegrabber) you can get your products & prices in front of potential customers. Datafeed marketing offers a key unique advantages that make it an integral part of any online merchants marketing program. Pre-qualified shoppers. By showing the visitor the product, price and product information – the visitor knows what to expect when he lands on your product page. This process leads to very high conversion rates & increased sales.

Now only if it was as easy as submitting a datafeed to the comparison shopping engines and watching the sales roll in. Just like in other online marketing channels, in order to get the most out of it you need to be on top of it. And thats exactly how we approach datafeed marketing at Bolt Web Solutions. We work with the client to generate the most accurate & compete datafeed. We set up the necessary tracking & reporting to keep a close eye on the performance of the datafeed marketing program & we use that reporting. We then use the reporting and analytics to optimize the datafeed marketing program to generate the best possible ROI (return on investment) possible.