Affiliate Marketing

Affiliate Marketing is one of the most powerful online marketing service. Affiliate Marketing is the online marketing practice were a business rewards affiliates for referring customers and sales to the business website. Think of it as a sales force that only gets paid commission.

As a business selling products or services over the internet you owe it to yourself to have an active affiliate program. While setting up and running a successful affiliate program is not easy, it is a great way to generate sales at a fixed cost per acquisition that you choose. Unlike most online marketing, it is 100% performance based & you only pay your “affiliates” if they generate sales. No sales = No commissions paid.

So now you understand what an Affiliate Program is and why it is vital to your overall online marketing strategy. From our teams experience managing affiliate programs for 10+ years we see there are three ways most online merchants & service providers manage their affiliate programs.

  • No Management  - where someone inside the company sets up an affiliate program with an affilaite network, uploads some banners & then forgets about it.
  • In House Managment – where someone inside the company has the responsiblity to setup. manage & maximize the affilaite program.
  • Out Sourced Management - where a 3rd party is given the responsibility of the affiliate program management.

Lets go through each way and what the pros & cons are of each. No Management, while this might still be generating revenue & profits – you are leaving money on the table. Without someone dedicated to the success of your affiliate program it will never reach its full potential. In House Management, this is a great option is you have the talent & resources to make this happen. Unfortunately, most in-house affiliate managers are thrown into the job & don’t have the proper training or skills to properly manage the affiliate program. Out Sourced Management, 9 out of 10 times this is the most profitable and scalable solution to manage and grow your affiliate program. The only problem with out sourced affiliate management, is picking the wrong company.  Luckily, you came to the right place :)

Affiliate Program Management the Bolt Solutions Way:

  1. Evaluate & Recommend Affiliate Program Strategy.
  2. Set Up & Launch Affiliate Program With The Right Affiliate Network.
  3. Design & Development Of The Necessary Creative Units.
  4. Identify & Connect with Key Affiliate Partners
  5. Implement Affiliate Recruitment & Management Strategy
  6. Pro Actively Manage, Monitor & Optimize all Affiliate Partners
  7. Address Any Affiliate issues on a daily basis
  8. Create & Send Newsletters to Affiliate Partners
  9. Monitor All Aspects of the Affiliate Program to ensure proper tracking & reporting.

Ready to boost your online sales with an affiliate program, contact us today for a free affiliate program consultation by one of our Affiliate Marketing Professionals.